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Product / Technology

The advertising infrastructure built for mobility

One platform to turn your mobility app into an ad business: build inventory, sell to brands and measure outcomes — no per-advertiser engineering required.

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A platform with everything you need.

01

Mobility-first targeting

Target by location, destination and POIs (airports, malls, stadiums), not just demographics.

02

Journey Ads

Sell the whole trip: one brand accompanies the user before, during and after the ride.

03

AI Creative Optimization

Pick the best creative for every impression based on moment, location and performance.

04

Custom Targeting · first-party

Build audiences from your own data — no cookies, no third parties.

05

Open Measurement (IAB)

Independent viewability and brand-safety verification for enterprise brands.

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Your app, turned into a media business.

The Ad Manager is the control panel where you decide which inventory you sell, which formats you use, which brands advertise, with what rules and to which audiences — with results in real time.

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Product implementation

Integrate today, monetise in 14 days

A complete adtech stack designed specifically for the mobility ecosystem.

01

Step 01

Integrate the SDK

Drop-in on iOS, Android, Flutter or React Native. One line to start, two to serve a slot.

02

Step 02

Configure inventory

Define slots, formats and frequency rules from the dashboard. No redeploy.

03

Step 03

Start monetising

Global programmatic demand connects automatically. You're paid in 30 days.

Time to integrate · Benchmark of current publishers

14 days average · first revenue line

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From screens to sellable products.

Placements

The spots where an ad appears: home, map, ride, destination. Turn every screen into inventory with its own price and status.

Templates

The formats: how an ad looks and which fields it carries (image, title, CTA, video). Native, not banners. They include events and styles.

Creatives & Media Library

The final pieces the user sees, plus a centralised image and video library reusable across advertisers.

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Enterprise-grade rules, without building new logic.

Define advertiser, placement, template, budget and creatives in one place, and control with precision how every campaign is delivered.

  • Delivery controls

    Pacing, caps, frequency, schedules and priorities.

  • Advertisers & House Advertiser

    Every brand siloed; fallback with ads from your own app.

  • Status vs Delivery

    Operator intent vs the engine's actual state.

  • Users and roles

    Team-based access to scale with control.

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Targeting mobility-first

The most advanced segmentation on the market for mobility apps.

Location Targeting

Show ads based on the user's current location. City, zone, real-time coordinates.

Destination Targeting

Show ads based on the user's final destination, achieving sequential engagements from start to end of a journey.

POIs & Geofencing

Create reusable zones: airports, malls, universities. Activate them in any campaign without repeating configuration. Granular geofencing capabilities adapted to mobility.

Custom Targeting

Use your own first-party data: VIP users, payment method, frequency, spend, historical behavior.

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Premium formats & measurement

High-value inventory, measured properly.

Video / VAST

Premium video, compatible with OpenRTB and IAB standards.

Open Measurement

Independent verification (IAS, DoubleVerify, Moat) of viewability and brand safety.

Reporting & Analytics

Revenue, impressions, CTR, eCPM, completions and reach by campaign, placement, creative or event.

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Journey Ads:

More than impressions: sell the whole journey. A single brand follows the user across the trip, run as one campaign with unified budget, frequency, targeting and reporting.

  1. Pre-rideBefore the trip
  2. In-rideDuring the trip
  3. Post-rideArrival and destination
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AI Optimized

The platform learns which creative performs best based on the moment, location and user behavior, automatically optimizing every impression for relevance, CTR and operational efficiency.

1Smart creative selection

The AI automatically picks the creative with the highest performance potential for each impression.

2Optimized for the mobility context

Adapts the message to time of day, location, area type, trip duration and user behavior.

3Better performance, no manual work

Reduces the need to constantly review results and rebalance creative weights.

4Continuous per-campaign learning

The platform learns from every impression to improve delivery and make campaigns more efficient.

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SDKs & API

Fast integration for technical teams. No building logic from scratch.

~2 wksAverage integration
1Engineer required
OpenRTB · VASTSupported standards
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Trust and security

Isolated data

Per-client isolation and separate environments. Your first-party data never mixes with other publishers'.

SOC 2 Type II

Third-party audited controls. Less friction in procurement and due diligence.

Low latency

Servers close to your market. Ads that feel native, without breaking the flow.

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Reporting & Analytics

Prove the value of your inventory with clear, actionable data.

  • 1Impressions

    Number of times an ad is rendered or has a visible exposure.

  • 2Clicks

    Number of times users interact with an ad.

  • 3CTR

    Click-through rate: clicks divided by impressions.

  • 4eCPM

    Effective cost per thousand impressions — the key revenue metric.

  • 5Revenue

    Total income generated by your ad inventory.

  • 6Video views

    Number of times a video ad started playback.

  • 7Completions

    Video ads watched all the way through to 100%.

  • 8Reach

    Unique users exposed to your campaigns.

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